In the digital era, patients are empowered
o research and reach out to a wide range
of providers for their dental needs.
Not only has patient acquisition become
more competitive as a result, but it also
requires a host of creative digital
marketing skills to stay ahead
Conversion optimization means
anticipating what your prospective
customer needs to make a decision.
Search engine optimization, or SEO,
involves identifying exactly what
they’re searching for.
A conversion-optimized website is,
by its nature, one that is easy and
enjoyable to use.
Keywords are often classified by
intent – that is, why the person is
searching and whether they are
likely to take action.
The majority of searches are now
done on mobile devices, so it’s
important that your site looks
great and works well on mobile
as well as desktop.
Facebook and Instagram are the
most popular social platforms,
with 69% of Americans
on Facebook alone.
Google, Facebook and Instagram’s
paid advertising programs let you
get incredibly specific about who
you want to target.
According to PatientPop, almost
three quarters of those surveyed said
they use the internet to find and
evaluate potential new dentists.
